Which social media channels do you find work best for growing and engaging with your audience? How do you manage your social media channels? Do you use any scheduling tools like Hootsuite? And, do you use any tools for monitoring your statistics – like iconosquare or Archie?
Social media can be fun, stressful and a little depressing, all at the same time. Stressful, because it can take up a lot of your time and depressing when all of the time you spend on it doesn’t yield the results you wanted.
All jokes aside, for your blog brand, social media is important! So, let’s talk a little bit about how we use each one.
We touched on our experience with Instagram in our first post. In the beginning it was our main focus, only to find it didn’t follow through with traffic to our blog. So, we started to change our strategy with Instagram. Since there are two of us, we split up a social duties and Erica manages our Instagram account. She spends her time sharing tidbits from our current posts as well as a little bit of everyday life! She also spend a little bit of time each week interacting with other bloggers, because connections are important!
Our top referring social media hands down is, Pinterest. We’ve had a few pins that have become mildly popular and those pins continually refer traffic to our site. It’s like a gift that keeps on giving! Brooke manages our Pinterest account and has a strategy not only on Pinterest, but also with our blog content! We have found that the content that get’s pinned and stays popular on Pinterest are graphics (workouts, What’s In My Makeup Bag, How To Wear A Midi Skirt) etc. We love you Pinterest. Not only do you bless us with endless amounts of home decor inspiration and make our dinner plans so much easier, you are a big blog traffic referrer.
Facebook is somewhat of a love/hate relationship relationship for us. If you want your content noticed on Facebook, you better be prepared to pay up. But when you do pay up, it often does pay off. We have found that if you’re going to run an ad, it’s more powerful to run an ad to a particular post on your blog, rather than a ad for engagement or follows on Facebook. Also, the ability to schedule posts on Facebook makes it easy to plan ahead. We have used Hootsuite in the past to schedule posts, but the built in scheduler on Facebook helps us avoid those awkward dead links that sometimes happen with Hootsuite.
We both manage our twitter account through Hootsuite. We schedule our posts and other relevant information, such as a good sale! For us, Twitter is somewhat self sufficient and we love that! We don’t place a ton of attention of Twitter, yet it still refers a good percentage of our total traffic.
We don’t monitor our social media accounts. We tracked everything early on, but it started to drive us crazy! So, our overall strategy is to share our posts, share posts we like from other people, connect and have fun!
Check out what Blair and Whitney have to say about their social media!
– Brooke & Erica