I’ve been doing a little bathing suit shopping lately. Instead of trekking to the store, to stand in front of the dreaded three-way-mirrors and florescent lighting, I took to shopping online for my beach wear. I started with one of my all time favorites, Aerie. Since, I was missing out on the ability to see what the suits would look like on me, I wanted to see suits on girls that somewhat resembled my body type. I love Victoria’s Secret swim line as much as the next girl, but the chance of me looking anything like the 5’11” model in those swimsuits is slim to none. Aerie embraces every girl’s beauty with their #AerieReal campaign and represents their suits (and all of their products) on women of all shapes and sizes and they don’t photoshop a single one of them. Seriously, the marketing department of Aerie, deserves a big ol’ high five. Real is beautiful, thank goodness society is catching on. Which is why I decided to write a very unsponsored post sending Aerie my seal of approval and a virtual high five.
I have been a long time Aerie fan. I love their undies, bras and almost every year, I order at least one bathing suit from them. I can’t tell you exactly when they launched their #AerieReal campaign, but every time I hop on their site and am reminded of it, I get just as excited. I’ve seriously been meaning to write a post about it for a while now. When I was shopping the bathing suits (which are a really awesome price too), it was refreshing to see girls of all shapes and sizes, in their natural beauty. So, when I slip on the suit and a little bit of back bulge squishes out or my booty doesn’t look as smooth as I want it to, I know that it is totally normal. What isn’t normal is the plastic perfection we are used to seeing. We all have a little squish here or there, there is no such thing as perfection.
I’ve ordered this suit and this suit to try and all of my favorites are linked below.
In a world full of social media perfection and comparison, I think it’s more and more important to expand what we see as beautiful. Aerie isn’t the only brand to start representing other body types. I’ve seen Target ads that also had me sending virtual high fives. Short girls in an ad, woohoo!
Do you love the #aerieReal campaign as much as I do?
– Brooke
I had no idea they had swimwear – definitely need to check it out! xo, Biana –BlovedBoston
Yes!! I saw this a few months ago when I started looking for swim suits, and I think it is amazing and very refreshing!
So many cute styles! This makes me excited for summer!
~Samantha
http://goldcoastgirlblog.com
I love that companies are embracing this! Cute suits!
I’ve been seeing this campaign everywhere and I honestly love it and wish more places would do this!
Love the fact that the company embraces different body types. These are beautiful swimwear pieces.
Nina’s Style Blog
I have definitely put off swimsuit shopping this year because I am just soooo tired of being targeted with very unrealistic body image photos! I love that they are doing this and have been for a while!
The Adored Life
I’m so glad some brands are starting to step away from only sharing one body type (heavily photoshopped). It’s refreshing to just see some real!!
Me too Nina!
Me too! I’m hoping they catch on!
Me too Andrea!
So excited!!
Me too! When I first saw it, I was like finally!!!
It’s really affordable too, which I love!
Swimsuit shopping can be so intimidating but they are making them so cute these days! One pieces have become my normal and I am ok with it! Love all your picks babe!
Brittany 🙂
http://www.kingdomofsequins.com
I was just doing some online suit browsing myself. It’s the worst to shop in store. I love that Aire has embraced this campaign and real women! It’s about time.
Amy Ann
Straight A Style
Love it!!
Alya / moorizzla xx
So many great options and love the price points! Ughhhhh bathing suit shopping is seriously so hard for me! The lighting I swear gets me every time.
I just had on my suit from last year and it’s too big. And finding a one piece for shirt girls is hard! I will have to look into these. So glad that brands are embarrassing all body types, yay!
Xoxo,
Whitney & Blaire
Peaches In A Pod
Love these bathing suit options. I need to go shopping. Haha.
Awesome post. 🙂
http://www.lifeofardor.com
How refreshing! I love seeing girls with bodies like mine when shopping online for swimsuits. It makes such a difference!
I think I’m going to try a one piece this summer. They are so in, and all the designs are so cute!
Shauna
http://www.lipglossandlace.net
These swimsuits are so pretty! I love that striped one piece!
Jessica | notjessfashion.com
What a great campaign concept! I am all for brands who embrace and feature different body types! Such cute bathing suit options here!
They have an amazing collection. Crushing big time on that striped one piece!
Abby of Life in the Fash Lane
So many fun swimsuits! I love being able to play around with so many different colors and patterns during the summer, especially when it comes to swimwear. Beautifully Candid
I love the cute one pieces that are popular right now! Great finds!
Jamie
Treats and Trends
I love the movement of featuring different + more diverse body types in lingerie/swim adverts- thisssss is what we need! To represent all forms + sizes + shapes! Love this. 🙂
-Ashley
Le Stylo Rouge
I’m a big fan of that type of campaign. I’m tired of perfect looking models, most people don’t look like that and we are the ones who are going to buy and wear those items. It’s so unrealistic! I wish there was a law that made companies have real people advertising their products.
http://www.memoriesofthepacific.com
I loooove Aerie swim! Their loungewear is also great. Everything is so soft & I love that they make items for all different bodies!
michellespaige.com
Yes to more diversity in these ads. We need to show the young ones coming that everyone is beautiful no matter the sizes and shapes. Great movement for sure. Love it! 🙂
http://missymayification.blogspot.co.uk
I always love when ads are diverse. Nobody looks the same, so it is nice to see it on different bodies!
xo,
Jacqueline
Stylin In St. Louis
I love the second one down on the right side. The colors and pattern make it look slimming and it’s super cute!
http://www.mylittlenest.org
Thanks for bring our attention to the #aeriereal campaign! Their girls look much more real. In fact, I know a few friends that look like their models! Like you, I could never fit in Victoria’s Secret clothes because I’m too short/petite 😛
Kim
Simply Lovebirds
I must live under a rock, because I haven’t seen this campaign! But I love it, and thank you for highlighting it, even though it is so very unsponsored! I need a good quality bathing suit, too!
–Roxanne
Glass of Glam